A 9-month mastermind for startup leaders looking to take
the fastest and most profitable path to scale

Hack growth in a crowded marketplace.

Phillip has also introduced us to his endless
network for everything we need.
I can’t recommend Phillip enough!

Casey Krueger, Founder & CEO, PeerStorage

Does your idea have legs?

  • Is someone else other than your friends and family telling you you’ve got the best idea since sliced bread?
  • Are you fearful to take the plunge into underpaid or no-paid entrepreneurship?
  • Have you spoken to any real customers yet?
  • Do you know what makes your customer tick?
  • Are you struggling to find people to join you on your journey?
  • Are you stuck doing stuff you hate doing?
  • Does it feel like there’s a brick wall standing between you and scale?
  • Are you feeling anxious because you have nobody to talk to and it’s all falling on your shoulders?

Imagine yourself unleashed

  • You feel like nothing can stand in your way
  • Things are naturally coming together
  • The universe is working in your favor
  • You’re able to attract talent like never before. 
  • You’re no longer distracted raising capital 
  • Your day job is now focused on the business rather than in the business

Mastermind will show you the way

My mastermind is for folks just like you who feel stuck in neutral and know that if they can just get out of their own way, they could taste the freedom and success that their vision deserves. 

Let's conquer the world

Let’s face it, startups are like climbing a mountain – there’s very little fun going up. The exhilaration is reaching your destination. Mastermind is your sherpa to help you blaze the trail.

Benefits of Mastermind

  • With Startup Success Formula you will rapidly understand:
  • If your vision holds water
  • Rapidly understand which customers you are going to serve
  • Rapidly understand how to eliminate friction for your customer
  • How to innovate in a way that makes customers flock to you
  • Land and expand with your high-margin customers
  • Wash your hands of your problems – and your least desirable customers – and let your competition deal with them 
  • Solve your customer’s biggest problem in a way that will leave your competition with scraps falling from your table

Let's conquer the world

Let’s face it, startups are like climbing a mountain – there’s very little fun going up. The exhilaration is reaching your destination. Mastermind is your sherpa to help you blaze the trail.

Working with Phillip is always a pleasure. His advice feels solid, grounded and at the same time expanding and visionary. He knows in-depth the ins and outs of go-to-market strategy and is able to grasp easily the complexity of the business at hand and envisage how it can achieve its vision. He will push you, he will guide you and he will open a new perspective for you. All this in a friendly, open, collaborative and approachable manner. What I liked best while working with him? His enthusiasm for and belief in the success of my business. I highly recommend working with him to accelerate your path to marketing success.

— Roxana Valea, The HEAL Institute

The Big Picture

TL;DR—You get 9 months of access to unparalleled experience from a seasoned guide and group of your peers who have been where you are or ARE where you are right now sharing their own and looking to you for your shared experiences and insight. 

With GTM Unleashed Mastermind you’ll know how to:

  • Perform a market segmentation
  • Interview potential target customers
  • Prototype before you build
  • Build around product-led growth so that your product sells itself
  • Responsibly take risks
  • Identify what success looks like
  • Market your product
  • Sell your product
  • Expand market share
  • Build partnerships
  • Scale your business

Kickoff Meeting Agenda

  • Pitch your idea
  • Exchange private contact info
  • Review application answers 
  • Review expectations

The Fine Print

  • I will never publish any of your communications, publicly or privately. Anything you share with me will be kept in the strictest confidence.
  • You are free to record any call for future reference without asking me first.
  • You are free to share any of my communications however you like without asking me first.
  • You are welcome to call me any time without an appointment, but you’ll probably get my voice mail (I’m on the phone a lot). Leave a message and I’ll get back to you ASAP.
  • If we need to talk real-time, we can schedule a mutually convenient time.
  • If you have a truly urgent question, you can text me on my personal cell number.
  • Payment is due 100% in advance to begin the program, or to have your name added to the waiting list once it fills up.
  • If you’re not happy with our first call for any reason, you can ask for your money back. After that, no refunds under any circumstances.
  • Things happen. We’re all busy. But we achieve greatness in these masterminds when we are all present and collaborating. Therefore you’re expected to be present for every call.


My GTM Unleashed Mastermind is a four-month program. The investment is $999/mo. USD. It’s not uncommon for my mastermind participants to recoup their entire investment after working together after just 1 month.

You can apply using the button below but before you do, let me first say this…

Mastermind is not for everyone. If you don’t want to be pushed and challenged, this program might not be right for you. You need to be prepared to share the wisdom of your experience and change habits, routines, and processes that you’ve been addicted to for years.

Change can be scary. It’s hard for everyone. But if you want things to be better, you have to change something. If you think you’re ready, here’s the link to apply:


Our tech start-up was looking for an advisor and also someone with expertise with GTM strategy. Phillip provided thoughtful, informed advice on a range of topics, from customer acquisition strategies to product development.

I would highly recommend Phillip to any company looking for a highly skilled advisor or CRO executive. 

He quickly familiarized himself with our business model and had an uncanny ability to identify potential issues before they became more significant problems.His leadership abilities were equally impressive. He is currently managing our team with a steady hand and provides us with the guidance and support we need to reach our goals.

— Mary Tucker, CEO, Experio

100% Money-Back Guarantee

It’s free to apply and there’s no risk or obligation. If you are accepted into my coaching program, I offer a 100% money-back guarantee. I don’t want your money if we’re not a good fit. If you’re not happy with our kickoff call for any reason, just let me know and I’ll refund your money in full.

But Don’t Take My Word For it…

Check out these long-form testimonials from past clients:

Testimonial from Casey Krueger

Phillip has provided incomparable advice and mentorship for our Go-To Market-strategy and customer experience at PeerStorage. With his vast experience working with startups, and companies across multiple different industries, he has helped us connect technology and develop business strategies to create an overall better customer experience and roadmap for a greater vision. Phillip has also introduced us to his endless network for everything we need. I can’t recommend Phillip enough!

Still have questions?

Q: How do I know if I’m a good fit for Startup Success Formula?
People who will get the most out of Expansion Mastery are leaders who have been stuck and aren’t sure what to do about it. If you’re finding yourself doing the same things over and over with the same results ….   

You will probably benefit just being among a group of peers where you can just be yourself and gain significant value from knowing you’re not alone and you can be yourself.

Q: What do I have to do to qualify?
This program is for thriving businesses earning revenue between $ and $ but feel like they’re on a hamster wheel. Reporting a profit but not achieving ultimate goals. Unsure of what to do to get to the next level.

NOTE: If you are desperate for customers and investors are breathing down your neck, my private consulting program probably wouldn’t be a good investment.

Q: May I speak with a couple references about their time with you?
Sure. Here’s a link to my testimonials page with contact info:

Q: What is the average student’s ROI after completing coaching with you?
The bottom line ROI depends greatly on the client.

At the high end, I’ve had clients …

At the low end, I’ve had people not commit to the work and get little direct financial ROI. But even those people are happy with the educational aspect and sense of control they gain over their business.

Q: Do we have to use Slack for the accountability calls?
No. We can use a different voice channel if you have a strong preference.

Q: What happens after I pay?
Once you complete your purchase, you’ll be presented with a calendar link to schedule a kickoff call. On our kickoff call, we will agree to a game plan, share private contact info, set your first assignment, and pick a regular time for our sessions.

Q: I still have questions!
Just shoot me an email and ask: [email protected]

Who wrote this page, anyway?

Hi, I’m Phillip Swan, a seasoned Go-To-Market (GTM) strategist with an unwavering passion for driving growth, scale, and profitability for businesses across various industries. My expertise lies in creating tailored GTM strategies that blend innovation, data-driven insights, and a customer-centric approach to ensure a successful product launch, harnessing growth to build irreversible momentum and sustainable market dominance.

I transform ideas into thriving businesses. With over three decades of experience in launching innovative products and services, I have honed my skills in market research, strategic planning, and execution. As a results-driven Professional, I have led numerous successful campaigns, turning startups into market leaders and helping established companies reach new heights.

My keen eye for emerging trends and passion for creative problem-solving has made me a trusted advisor for countless clients. I firmly believe in the power of collaboration and communication to drive change and growth and foster lasting relationships. Whether you’re looking to launch a game-changing product or scale your business to new territories, I am the go-to expert to help you make a lasting impact in the marketplace.

Since starting my career, I’ve had the privilege of working with both emerging startups and including established enterprises, helping them navigate the complexities of market entry and expansion. My clients benefit from my knack for identifying unique opportunities, overcoming challenges, and forging solid relationships with key stakeholders.

When I’m not busy crafting winning GTM strategies, you can find me exploring the great outdoors, reading about the latest market trends, or mentoring the next generation of business leaders.

If you’re looking for a dedicated and results-driven GTM expert to elevate your business to new heights, you’ve come to the right place. Let’s connect and embark on this exciting journey together!

No one can do this alone - you are no exception.

I think it was Thomas Jefferson who said, “If you want something you’ve never had, you must be willing to do something you’ve never done.”

Don’t waste another year moving one inch in every direction.

Change can be scary. It’s hard for everyone. But if you want things to be better, you have to change something. If you think you’re ready, here’s the link to apply:


Don’t worry, there’s no risk or obligation and it’s free to apply.

Act Now. Seriously.

Availability is limited. I usually only take on a handful of new mastermind participants per year. If you are considering private coaching, apply now to start the process.

First time here?