HARNESSING IRREVERSIBLE MOMENTUM

A 4-month program to capture your existing momentum to prepare for scale

Consistently beat the competition –  Win customers

• You’re seeing inconsistent wins
• Despite your initial success, you’re not completely convinced you have a  product market fit.
• Your product is stuck in neutral with the same handful of customers.  
• You’re still beating your head against the walls and your friends seem to be having a much easier time of it.
• There’s a lot of noise on your team because there’s no clear direction. 
• Your customer experience is ineffective from soup-to-nuts.
• There’s too much friction for your potential customers to appreciate the value and acquire your products or services. 
• Customers are starting to ask for revisions to their contract.
• You’re begging for reviews
• Customers are using your product for things other than its intended purpose.
• You’re being punished by stakeholders.
• You’re questioning everything …

My private advisory program is for folks just like you who are looking to increase their profits, maintain momentum, and deliver consistent and predictable results. If your intuition is telling you that you are stuck or stalled, trust your intuition. Expansion Mastery will identify areas to work on, how to solve the problem to the benefit of your customer and pay it forward by under promising and over delivering.

At this stage in your business, you can imagine success. I’ll show you how to capture it. Let me help you predict the future and how to make that future a reality today:

Benefits of Expansion Mastery

• A successful, beloved leader
• The wind at your back
• Happier in your personal life

• Product and value creation through insanely compelling customer experiences.
• Hottest problem you’re trying to solve
• You finally find your way to scale – predictably

 

And more…

• Comprehensive market analysis to pinpoint high-potential segments and geographies.
• A detailed expansion strategy, including competitive positioning and target audience profiling.
• Define a seamless customer experience (CX) across every point in a customer’s journey
• A Key Performance Indicator (KPI) Framework that is designed to produce customized leading indicators for growth, scale, and profitability
• A tactical action plan featuring marketing, sales, and distribution strategies.
• Support in securing partnerships, alliances, or acquisitions to accelerate growth.
• Performance tracking and ongoing consultation to ensure continued success.

TL;DR—You get 4 months of private and unlimited 24/7 access to me via Slack, phone, or email.

The program includes:

• A kickoff discovery call 
• Deep dives into the problem you’re solving and how you’re going to solve it in a way that is compelling to the end customer
• A bespoke GTM KPI framework that delivers leading indicators on your Go-To-Market journey
• Detailed SWOT (Situation Weakness Opportunities Threats) analysis 
• Direct 1:1 access to me via Slack, email, video calls and my private cell phone. 

Kickoff Meeting Agenda

• Riff on who your ideal customer is
• Why you think your customers will buy from you
• Agree on the cadence of our meetings
• Homework assignments
• Set questions up for customer interviews
• I provide my private cell phone number

Program

• Sessions take place an hour a week
• Every session with clear identification of current and next steps in your customer’s journey
• Identify KPIs that need to be measured
• You can contact me for any reason between calls however and whenever is most convenient
• Identify the gaps for the next step in your program or mission 

The Fine Print

• I will never publish or share any of our communications with anyone outside of our circle of trust. Anything you share will be kept in our strictest confidence
• You will receive a recording of our sessions for future reference 
• You are free to share any of my communications however you like without asking me first.
• You are welcome to call me any time without an appointment, but you’ll probably get my voicemail (I’m on Zoom a lot). Leave a message and I’ll get back to you ASAP.
• If we need to talk real-time, we can schedule a mutually convenient time via a special Calendly link .
• If you have a truly urgent question, you can text me on my personal cell number.
• Payment is due 100% in advance to begin the program or in 4 installments
• If you’re not happy with our first week  for any reason, you can ask for your money back. After that, no refunds under any circumstances.
• You can pause the clock in the event of a family emergency or something of similar seriousness, but not for vacation or because you “got busy.”

The Harnessing Momentum Program is a 4-month program. The investment is $5,000/mo. It’s not uncommon for my clients to see immediate value upon starting our engagement. 

With the outcomes of the program, you’re guaranteed:

• Deep dives into the problem you’re solving and how you’re going to solve it in a way that is compelling to the end customer
• Elimination of friction in your customer’s journey

• A compelling customer experience

• Loyal customers that adore what you do, follow you and be very vocal about recommending you to their trusted circle. 

You can apply using the button below but before you do, let me first say this…

GTM coaching is NOT for leaders and executives that:

• Want to build house of cards for the sake of speed
• Are close-minded to new ideas
• Aren’t committed to collaboration
• Are afraid of disrupting their business

Someone once said, “If you don’t cannibalize yourself, someone else will.” That person was Steve Jobs who killed the iPod by introducing the iPhone. Those that are not ready to disrupt their business need not apply. 

But if you want things to be better, you have to change something. If you think you’re ready, here’s the link to apply:

It’s free to apply and there’s no risk or obligation. If you are accepted into my consulting program, I offer a 100% money-back guarantee. I don’t want your money if we’re not a good fit. If you’re not happy with our kickoff call for any reason, just let me know and I’ll refund your money in full.

Check out these testimonials from past clients:

Q: How do I know if I’m a good fit for Harnessing Momentum?People who will get the most out of Harnessing Momentum are leaders who have been stuck and aren’t sure what to do about it. If you’re finding yourself doing the same things over and over with the same results you will probably benefit from the readiness to scale that comes with this program.

Q: What do I have to do to qualify?
This program is for thriving businesses earning revenue between $100K and $10MM but feel like they’re on a hamster wheel. Reporting a profit but not achieving ultimate goals. Unsure of what to do to get to the next level.

NOTE: If you are desperate for customers and investors are breathing down your neck, my private consulting program probably wouldn’t be a good investment.

Q: May I speak with a couple references about their time with you?
Sure. Here’s a link to my testimonials page with contact info:

phillipswan.com/testimonials

Q: What is the average student’s ROI after completing coaching with you?
The bottom line ROI depends greatly on the client. At the high end, I’ve had clients win awards in recognition of the products and services.

At the low end, I’ve had people not commit to the work and get little direct financial ROI. But even those people are happy with the educational aspect and sense of control they gain over their business.

Q: Do we have to use Slack for the accountability calls?
No. We can use a different voice channel if you have a strong preference.

Q: What happens after I pay?
Once you complete your purchase, you’ll be presented with a calendar link to schedule a kickoff call. On our kickoff call, we will agree to a game plan, share private contact info, set your first assignment, and pick a regular time for our sessions.

Q: I still have questions!
Just shoot me an email and ask: [email protected]

Hi, I’m Phillip Swan, a seasoned Go-To-Market (GTM) strategist with an unwavering passion for driving growth, scale, and profitability for businesses across various industries. My expertise lies in creating tailored GTM strategies that blend innovation, data-driven insights, and a customer-centric approach to ensure a successful product launch, harnessing growth to build irreversible momentum and sustainable market dominance.

I think it was Thomas Jefferson who said, “If you want something you’ve never had, you must be willing to do something you’ve never done.”

Don’t waste another year moving one inch in every direction.

Don’t worry, there’s no risk or obligation and it’s free to apply.

Availability is limited. I usually only take on a handful of new private consulting clients per year. If you are considering private consulting, apply now to start the process.

If you are operating in the technology sector and are ready to amplify your growth, get in touch with him TODAY!”

— Amy Zwagerman

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