GTM Unleashed: The Unspoken Elephant in the Room: Ask for the Damn Order!

Listen up, trailblazers and dream-chasers! We’re going to dig into a topic that’s so criminally under-discussed, it’s laughable. Get ready for a wakeup call so loud it shakes the cobwebs off your grand sales strategy. We’re talking about asking for the order. Yes, you read that right, ASKING for the order.

I can almost hear the murmurs. “Oh, I build relationships,” you say. “The customer will tell me when they’re ready,” you insist. Well, guess what? While you’re tiptoeing around, hoping the stars will align and your client will somehow magically hand over their credit card, your competitors are swooping in and stealing your thunder. You snooze, you lose, pal.

Let’s break this down like an MC hammering in a fresh beat: If you don’t ask, you don’t get. Period. This isn’t a dance or a casual flirtation; it’s business. Your prospects expect you to take the lead, to guide them through the confusing landscape of their pain points, needs, and desires. They don’t just want your product; they want your direction. So, guide them, for heaven’s sake!

And for those of you holding back because you’re worried about seeming “pushy,” here’s a newsflash: Confidence isn’t arrogance. Assertiveness isn’t aggression. No champion ever won by sitting in the corner waiting for permission to succeed. If you’ve done the work, laid the foundation, and created a compelling argument for why your product or service is the solution to your client’s woes, then you have not just the right, but the OBLIGATION, to ask for the order.

So here’s your homework, you mavericks of the marketplace. The next time you’re in a sales situation, muster the courage to look your prospect square in the eye and ask them to make a decision. Whether it’s a yes or a no, I promise you, the sky won’t fall. But what will happen is you’ll gain clarity, direction, and the momentum to either close that deal or move on to the next.

In the immortal words of Wayne Gretzky, “You miss 100% of the shots you don’t take.” So take the shot; ask for the order. Time to stop playing games and start sealing deals!

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