GTM Unleashed: The ‘True Fan Approach’: Don’t Sell, Solve

Listen up, entrepreneurs, I’ve got some unsettling news for you: most of you are selling it all wrong. That’s right, I said it. If you’re hustling to push a product, then you’re entirely missing the beauty and brilliance of the True Fan Approach. And it’s high time somebody schooled you on it.

Let’s debunk the myth that your product is some kind of holy grail that’ll magically solve everyone’s problems. It’s not. Your product is only as good as the need it serves, and who better to define that need than your customers? So cut the act. You’re not a magician pulling solutions out of a hat; you’re a problem solver, and problem solvers listen.

Enter the True Fan Approach—a radical shift from the hustle and bustle of hard selling to the zen-like art of hardcore listening. No, this isn’t some wishy-washy, feel-good strategy. It’s about shifting the game from selling products to solving problems. The focus is on hearing the aches and pains of your die-hard followers and, dare I say, learning something from them.

Imagine this: You listen to your True Fans, and you start to hear the same problems surface again and again. Ding, ding, ding! That’s not just feedback; that’s your new product roadmap! And guess what? When you deliver the solutions they’ve been begging for, you won’t have to “sell” them anything. They’ll already be sold. You see, when you stop seeing customers as mere wallets and start seeing them as partners in problem-solving, a miraculous thing happens. Your solutions start to sell themselves.

As the iconoclastic Peter Drucker put it: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Forget selling. Start solving. Your True Fans don’t just want to buy; they want to buy into something that matters. Listen to them, and you won’t just have customers; you’ll have a revolution!

Like this message? Give me two minutes a day and I’ll help you scale your business so that customers are willing to pay a premium for what you offer and keep paying for it.