GTM Unleashed: The Horizon is Just the Beginning: Dare to Peer Into the Beyond


The horizon: an elusive line where the earth meets the sky. It’s always there, yet always out of reach. Just like the long-term vision for your business. It’s a magnet, pulling your aspirations, your ambitions and your actions towards it. But dare you look beyond it?

In this fast-paced world of business, we’re often consumed by the immediacy of the day-to-day. Immediate results, immediate feedback, immediate success. It’s intoxicating. But what about the ultimate goal? Are we so entranced by the sprint that we forget the marathon? As billionaire Richard Branson said, “My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them”(Branson).  

The allure of a long-term vision is its transformative power. It changes not only where you’re going, but also how you get there. Yes, it’s a challenge. It requires foresight, discipline and endurance. But isn’t the journey towards a vision more rewarding than a quick win? As former GE CEO Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion” (Welch).

A long-term vision isn’t a mirage, it’s an oasis. It guides you through the tumultuous desert of the marketplace, providing a beacon to follow when the path becomes unclear. It’s not about ignoring the present, but rather, using the present as a stepping-stone towards a grander future.  

So, I ask again: dare you look beyond the horizon? When you do, you’ll see a future shaped by your vision. A future where your business has not just survived, but thrived. A future where you’ve made an impact, left a legacy.  

Peer beyond the horizon. Embrace the allure of the long-term vision. Because it’s not just about reaching the horizon, it’s about what lies beyond it.  

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