GTM Unleashed: Playing The Game: Rallying Advocates For Your Brand’s Crusade

In the coliseum of commerce, sales people are gladiators, battling valiantly against obscurity, indifference, and the dreaded foe – competition. But what if I told you, you don’t have to fight alone? Enter stage left: the Advocate, your brand’s personal champion.

We live in a world saturated with products, services, and brands, all jostling for our attention. In this wild, raucous bazaar, it’s all too easy for your carefully crafted offerings to be drowned out. Your solution? An advocate, a loyal crusader who does more than just passively consume; they actively promote your brand. They are your brand’s secret weapon, your knight in shining armor.

An advocate doesn’t just like your product or service; they love it. They don’t just use it; they live it. They don’t just recommend it; they evangelize. They’re your grassroots marketers, shouting your brand’s name from the rooftops, convincing others to join the cause.

“But why,” you may ask, “do I need an advocate?” You may be thinking, “Isn’t a satisfied customer enough?” Here’s my provocative response: a satisfied customer is great, but an advocate? They’re a game-changer.

While a satisfied customer might give you a positive review or a return purchase, an advocate does so much more. They generate organic word-of-mouth publicity, attract new customers, and provide honest feedback. They engage in active conversation about your brand, heightening visibility, bolstering reputation, and expanding reach. Their passion for your brand can ignite a chain reaction, amplifying your message far beyond what conventional marketing methods could achieve.

How do you find these modern-day brand champions? By building relationships, fostering trust, and consistently exceeding expectations. Create a product or service so valuable, so irresistibly good, that it turns the casual user into an ardent promoter. This isn’t easy, mind you, but the rewards are rich.

The road to creating advocates is strewn with challenges: it demands a genuine commitment to customer satisfaction, an unrelenting focus on quality, and an indefatigable spirit of innovation. But the rewards? They’re the stuff of entrepreneurial dreams.

In this Darwinian marketplace, it’s survival of the loudest. Advocates give your brand a megaphone, amplifying your signal in a crowded, noisy landscape. They’re not just customers; they’re your brand’s allies. They don’t just sustain your business; they propel it forward.

The rallying cry is clear: Seek advocates, not just customers. Fight the battle, but let your advocates be the trumpet-blowers. Because in this game, the one who rallies the most ardent, passionate followers isn’t just a player; they’re a force to be reckoned with. Need more help? I am here and at your service. Happy to chat for ​15 minutes​.

I’m here and at your service,


P.S. Want to see what I am working on? Check out OneMeta AI and Verbum at: ​​

Like this message? Give me two minutes a day and I’ll help you scale your business so that customers are willing to pay a premium for what you offer and keep paying for it.