GTM Unleashed: It’s True! Perfection is the enemy of good enough

Perfection is a common ideal that many people strive for, but it is also the enemy of “good enough.” The pursuit of perfection can lead to a never-ending cycle of dissatisfaction, frustration, and disappointment.

In business, the idea that “perfection is the enemy of good enough” means that striving for perfection in a product or business can actually be detrimental. When we aim for perfection, we might spend an inordinate amount of time, resources, and effort trying to perfect every aspect of the product or business, often at the cost of releasing it to the market. This can lead to missed opportunities, increased costs, and missed deadlines.

In a fast-paced business environment, it’s often more important to get a minimum viable product (MVP) to market quickly, gather feedback, and iterate based on that feedback. This allows the product or business to evolve and improve over time, rather than trying to get everything right the first time around. By striving for “good enough,” businesses can be more agile and responsive to the needs of their customers.

Additionally, perfection is often subjective, and what one person sees as perfect might not be the same for another person. In this sense, striving for perfection can result in a product or business that is not well-suited to the needs of the target market. By focusing on delivering something that is “good enough,” businesses can ensure that they are meeting the needs of their customers in a more practical and effective way.

In conclusion, while striving for perfection is a noble goal, in a practical sense it can be the enemy of good enough. By focusing on delivering a viable product that meets the needs of customers, businesses can be more agile, cost-effective, and responsive to the needs of their customers over time.

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