GTM Unleashed: Is your Customer at the epicenter of your entire organization?

How many times have you yourself had a lengthy experience trying to resolve an internet or credit card issue?

You rarely switch as the traditional competitors are no better so you suck it up and hope for the best.

There is a better way. A way that will win the hearts, minds, and souls of your customers.

The customer should be at the epicenter of your organization, meaning that all activities and decisions should be driven by the customer’s needs and expectations. This means that customer experience and satisfaction should be the primary focus of the organization, and all employees, including Legal and Finance, should be trained to think of the customer first. This could include things like understanding customer needs and preferences, responding to customer inquiries and complaints in a timely and effective manner, and continually innovating and improving products and services to ensure customer satisfaction.

KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) are great anchors to visualize performance over a period of time. Focus on the right outcome the first time, every time, in two minutes or less.

If that goal challenges you, I am here, and at your service. Happy to chat for  15 minutes .

Going to market? Quick! To the  GTM Email Archives! 

I’m here and at your service,



Need help, I am here and at your service – 15 minutes free. Schedule  here 

Like this message? Give me two minutes a day and I’ll help you scale your business so that customers are willing to pay a premium for what you offer and keep paying for it.