A 4-month program that gives you everything you need to build your story to successfully launch. 

Commercialize your product or service and start building irreversible momentum.

You need Phillip!! He has been invaluable to my business and to all the founders I have referred to him.

— Alison Arnoff, Dare 2 Be Coaching


Are you struggling to break through the noise?

Do you feel like:

  • No one knows you exist
  • You have to explain every time what your value proposition is?
  • Your ideal customers are struggling to understand your product or service?
  • You’re running out of runway and you’re starting to feel desperate.
  • You’re always chasing money and not working on the business.
  • The cost of attracting new leads keeps rising
  • Sales cycles just keep lengthening
  • It feels like there’s practically no movement in your pipeline
  • You’re forced to discount (aka “buy customers”)
  • Your decision-maker is not making decisions
  • Low win rates are killing your sales team and your mojo

Imagine breaking through to the next level…

  • Generate high-margin revenue
  • Customer experiences become seamless and frictionless 
  • Extend your reach into new markets quickly
  • Secure larger deals with strategic partners 
  • Customer acquisition cost decreases with every iteration
  • Your customers’ lifetime value increases, making them increasingly sticky 
  • You’re selling at prices higher than your competition

Go-To-Market support will differentiate you in the marketplace

My Go-To-Market Accelerator Package is for leaders at technology companies  and their team who are looking to successfully launch and scale their products or services and meet and exceed forecasts. 

If your product is sitting on the shelf, your customers are bewildered and you’re ready to eliminate every friction point your customer experiences with your brand, the Go-To-Market Accelerator Package will show you the way.

I worked for Philip for a WILD couple of years. He is strong coffee served straight up! He has unique experience doing business in challenging markets like China and India. Philip never hesitates to hop on a 13 hour flight when I need him. He has huge energy and demands the same from others. He loves to challenge the status quo and constantly seeks out status quo’s to challenge.

Phillip is a relentless executive who is always on and always driving. There is little room for error or complacency in an organization that he leads. He drives himself at least as hard as he drives his people, which creates the high velocity environment that is crucial in start-ups. He has done an admirable job in no less than extremely challenging circumstances and market at Volantis.

What You're Getting:

TL;DR—You get 4 months of direct access and unlimited communication to me via text, Slack, email, or phone. 

The program includes:

  • A kickoff discovery call for initial assessment
  • Deep dives into the problem you’re solving and how you’re going to solve it in a way that is compelling to the end customer
  • A bespoke GTM KPI framework that delivers leading indicators on your Go-To-Market journey
  • Detailed SWOT (Situation Weakness Opportunities Threats) analysis 
  • Direct 1:1 access to me via Slack, email, video calls and my private cell phone. 

You can contact me any day or time with questions. I reply within 24 hours but usually more like 90 minutes during business hours.

Kickoff Meeting Agenda

  • Assess positioning of your ideal customer
  • Discover customer motivation 
  • Agree on the cadence of our meetings
  • Homework assignments
  • Set questions up for customer interviews
  • I provide my private cell phone number


  • Sessions take place an hour a week
  • Every session includes clear identification of current and next steps in your customer’s journey
  • Identify KPIs that need to be measured
  • You can contact me for any reason between calls however and whenever is most convenient

The Fine Print

  • I will never publish or share any of our communications with anyone outside of our circle of trust. Anything you share will be kept in our strictest confidence
  • You will receive a recording of our sessions for future reference 
  • You are free to share any of my communications however you like without asking me first.
  • You are welcome to call me any time without an appointment, but you’ll probably get my voicemail (I’m on Zoom a lot). Leave a message and I’ll get back to you ASAP.
  • If we need to talk real-time, we can schedule a mutually convenient time via a special Calendly link.
  • If you have a truly urgent question, you can text me on my personal cell number.
  • Payment is due 100% in advance to begin the program or in 4 installments
  • If you’re not happy with our first week  for any reason, you can ask for your money back. After that, no refunds under any circumstances.
  • You can pause the clock in the event of a family emergency or something of similar seriousness, but not for vacation or because you “got busy.”


The Building Irreversible Momentum Program is a 4-month program. The investment is $5,000/mo. It’s not uncommon for my clients to see immediate value upon starting our engagement. 

With the outcomes of the program, you’re guaranteed:

  • Deep dives into the problem you’re solving and how you’re going to solve it in a way that is compelling to the end customer
  • Elimination of friction in your customer’s journey
  • A compelling customer experience
  • Loyal customers that adore what you do, follow you and be very vocal about recommending you to their trusted circle. 

You can apply using the button below but before you do, let me first say this…

GTM coaching is NOT for leaders and executives that:

  • Want to build house of cards for the sake of speed
  • Are close-minded to new ideas
  • Aren’t committed to collaboration
  • Are afraid of disrupting their business

Someone once said, “If you don’t cannibalize yourself, someone else will.” That person was Steve Jobs who killed the iPod by introducing the iPhone. Those that are not ready to disrupt their business need not apply. 

But if you want things to be better, you have to change something. If you think you’re ready, here’s the link to apply:


Phillip is a proven, result-oriented sales leader who provides expert strategic and tactical knowledge of the sales process in order to grow the business. He is a completely customer-focused business professional. At Volantis, he excelled in re-organizing the sales team, including applying new motivation techniques, sourcing new hires and developing new paths for channel sales.

100% Money-Back Guarantee

It’s free to apply and there’s no risk or obligation. If you are accepted into my consulting program, I offer a 100% money-back guarantee. I don’t want your money if we’re not a good fit. If you’re not happy with our kickoff call for any reason, just let me know and I’ll refund your money in full.

But Don’t Take My Word For it…

Check out these long-form testimonials from past clients:

Phillip has a wealth of experience that he can distill into actionable and clear direction. He has been invaluable to my business and to all the founders I have referred to him. He is an essential part of any business that wants to accelerate getting customers and scaling. He sees what we could not see and where we needed to pivot or dig deeper. He is so generous with his knowledge and time and will be a long time advisor to me and my companies. 

— Alison Arnoff, Dare 2 Be Coaching

We connected with Phillip through Co-Founders’ Lab, Our tech start-up was looking for an advisor and also someone with expertise with GTM strategy.

Phillip provided thoughtful, informed advice on a range of topics, from customer acquisition strategies to product development.

He quickly familiarized themselves with our business model and had an uncanny ability to identify potential issues before they became more significant problems.

Phillip’s leadership abilities were also impressive. He is managing our team with a steady hand and provided the team with the guidance and support we need to reach our goals. I would highly recommend Phillip to any company looking for a highly skilled advisor or CRO executive

— Mary Tucker – CEO Experio

Phillip is one of the most committed, energetic and hard working executives I have ever met. He has a wealth of sales knowledge, mobile domain knowledge and contacts, as well as a global perspective on the mobile marketplace.

Still have questions?

Q: How do I know if I’m a good fit for Building Irreversible Momentum?
People who will get the most out of Irreversible Momentum are leaders who have been stuck trying to break through the noise.

Q: What do I have to do to qualify?
This program is for thriving businesses earning revenue between $0 and $100K but feel like they’re on a hamster wheel. Reporting a profit but not achieving ultimate goals. Unsure of what to do to get to the next level.

NOTE: If you are desperate for customers and investors are breathing down your neck, my private consulting program probably wouldn’t be a good investment.

Q: May I speak with a couple references about their time with you?
Sure. Here’s a link to my testimonials page with contact info:

Q: What is the average student’s ROI after completing coaching with you?
The bottom line ROI depends greatly on the client. At the high end, I’ve had clients scale their business to $45MM run-rates from almost zero revenue in under 8 months. 

At the low end, I’ve had people not commit to the work and get little direct financial ROI. But even those people are happy with the educational aspect and sense of control they gain over their business.

Q: Do we have to use Slack for the accountability calls?
No. We can use a different voice channel if you have a strong preference.

Q: What happens after I pay?
Once you complete your purchase, you’ll be presented with a calendar link to schedule a kickoff call. On our kickoff call, we will agree to a game plan, share private contact info, set your first assignment, and pick a regular time for our sessions.

Q: I still have questions!
Just shoot me an email and ask: [email protected]

Who wrote this page, anyway?

Hi, I’m Phillip Swan, a seasoned Go-To-Market (GTM) strategist with an unwavering passion for driving growth, scale, and profitability for businesses across various industries. My expertise lies in creating tailored GTM strategies that blend innovation, data-driven insights, and a customer-centric approach to ensure a successful product launch, harnessing growth to build irreversible momentum and sustainable market dominance.  

I transform ideas into thriving businesses. With over three decades of experience in launching innovative products and services, I have honed my skills in market research, strategic planning, and execution. As a results-driven Professional, I have led numerous successful campaigns, turning startups into market leaders and helping established companies reach new heights.

My keen eye for emerging trends and passion for creative problem-solving has made me a trusted advisor for countless clients. I firmly believe in the power of collaboration and communication to drive change and growth and foster lasting relationships. Whether you’re looking to launch a game-changing product or scale your business to new territories, I am the go-to expert to help you make a lasting impact in the marketplace.

Since starting my career, I’ve had the privilege of working with both emerging startups and including established enterprises, helping them navigate the complexities of market entry and expansion. My clients benefit from my knack for identifying unique opportunities, overcoming challenges, and forging solid relationships with key stakeholders.

When I’m not busy crafting winning GTM strategies, you can find me exploring the great outdoors, reading about the latest market trends, or mentoring the next generation of business leaders.

If you’re looking for a dedicated and results-driven GTM expert to elevate your business to new heights, you’ve come to the right place. Let’s connect and embark on this exciting journey together!

Now is the time

I think it was Thomas Jefferson who said, “If you want something you’ve never had, you must be willing to do something you’ve never done.”

Don’t waste another year moving one inch in every direction.


Don’t worry, there’s no risk or obligation and it’s free to apply.

Act Now. Seriously.

Availability is limited. I usually only take on a handful of new mastermind participants per year. If you are considering private coaching, apply now to start the process.

I worked very closely with Phillip at Volantis. I was constantly amazed at the incredible amount of energy and commitment he put into his work. When Phillip gave his word, things happened. He thought nothing of getting on planes for two weeks straight on a round the globe sales trip, and then getting right back on the plane for another one. If you are looking for a Sales VP who will lead from the front, this is your man. Phillip gets results.

First time here?